AJM Reals

Free guide

The Pre-Shoot Checklist.

The difference between a listing that photographs well and one that doesn't is almost never the house — it's the ninety minutes of prep before the camera comes out.

48 hours before

Exterior and access — the things that need a day's notice to fix.

24 hours before

Declutter and depersonalize, room by room, including the one bulb mistake that costs the most in editing.

Morning of

The final pass the crew wishes every seller made before they arrive.

Timing the light

Which shots belong in the morning, which belong at golden hour, and why twilight gives you one window.

Built from what we actually run into on shoots — the access that never got confirmed, the staging that wasn't finished, the four mismatched bulbs that turn a white kitchen green on camera. Hand it to your seller and the whole day goes faster.

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